Basem Mosallam

Senior Product Manager

I view impact from a high level and build it with product rigor.

Senior Product Manager with 15+ years scaling products across EdTech, SaaS, and Digital Media. I combine product growth strategies with pedagogical thinking to build scalable, high-impact platforms.

Portfolio Contact

Key impact

+29% ROIBoosted ROI and cut CAC from SAR 2.32 to 1.65.
80%Organic sales share driving D2C revenue via content acquisition.
98% CSATDelivered across 15,000+ user interactions.
3rd GloballyRecognized by ITU for Best Arabic Content Platform.

Core Focus

  • Product & Growth — 0-to-1 PM, MVP scoping, funnel & CAC optimization.
  • EdTech & Pedagogy — Value-driven curricula, gamified learning, youth tools.
  • AI & Automation — Workflow automation, PRDs/BRDs, lean scaling.

Pedagogical Track

  • Curricula & Stories — Authored children’s stories & financial literacy programs.
  • Educator Tools — Designed terminology guides for parents and teachers.
  • Youth Workshops — Led gamified character-building programs.

Resume

15+ years turning product growth and pedagogy into scalable platforms.

Full role-by-role history, metrics, and writing samples are in the portfolio and CV below. Skills used day to day across discovery, delivery, and growth:

Strategy Discovery GTM Agile Figma GA4 AI Tools
Download CV (PDF) View Behance

Case studies

Featured projects

Senior PM

Rahmah Dialogue

Automated operations, cut CAC, and launched a multilingual EdTech product.

PM

Ibn Luqman Institute

Engineered go-to-market and product strategy for an ANZ-based EdTech venture.

Growth PM

AlwahWDusur

Built a D2C brand from the ground up, reaching 80% organic sales.

Co-Founder & PM

NetKnowLogy

Built an ITU-awarded MOOC platform from concept to global recognition.

Worked with

Organizations and ventures

Rahmah Dialogue Ibn Luqman Institute AlwahWDusur NetKnowLogy

Contact

Let’s talk about the next product.

Based in Oman — Open to Remote / Relocation.